Marketing

Sponsorship Opportunities

There are many opportunities for a partnership with Wood Brothers Racing. From visual identification on the racecar to a driver appearance, we can create a program that fits the needs of any business.

Why NASCAR?

#1 Fan Brand LoyaltyOf the 75 million adult NASCAR fans in the US, 73% state that they prefer companies or brands that sponsor NASCAR.VisibilityOn average, NASCAR fans consume over 6 hours of NASCAR-related media each week (Source Ipsos Insight, NASCAR Brand Tracker).#2 Sport on TV10 Month Season

Accessible Events and Athletes

Proven Sponsorship Results

“NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability, and effectiveness is unparalleled in the sports world or anywhere else.” (Larry DeGaris, President of Sponsorship, Research & Strategy)

“Our Study shows that NASCAR-related advertising and promotions drive fans to the cash register.” (Larry DeGaris, President of Sponsorship, Research & Strategy)

Business-To-Business Platform

A proven venue for marketers to reach trade audiences, develop cross-promotions, and forge alliances.

Fortune 500 involvement.

More Fortune 500 companies rely on NASCAR to build brands than any other sport.

7 of the top 10 and 28 of the top 50 are involved in NASCAR.

+ For more information on Marketing Opportunities with Wood Brothers Racing, please Contact Us at info@woodbrothersracing.com

Why Wood Brothers Racing?

Longest continuous running Team in NASCAR Wood Brothers Racing

4th Most wins in NASCAR history

Inventors of the modern day pit crew

Committed to returning the Team to prominence

Committed to driving your business to a higher level

Three generations of Woods in racing: Father Glen founded the company. Brothers Eddie and Len run the company. Sons Jon and Keven drive for the team.

Customized Programs

Driver Appearances

> Off-track driver appearances with Trevor Bayne

Show Car Appearances

> Can be used for Trade Shows or other similar events.

> Build branding awareness at key locations.

Hard Cards & Licenses

> Enjoy tour of garage and pit.

> Mingle with owners, crews, and drivers.

Apparel, Sweepstakes & Incentive Programs

> Use merchandise as giveaway or incentives for your employees or customers.

> Establish Sweepstakes Programs to races.

> Develop an “Employee Reward Program” as a monthly incentive.

Want More Information?

For direct contact with a Wood Brothers Racing representative, use the contact form below or Contact Us at 704.456.1421, ext. 242 or email info@woodbrothersracing.com For more information on Sponsorship Opportunities with Team 21, fill out the email form below.

Comments or questions are welcome.