DEARBORN, Mich., October 9, 2009 – Ford Motor Company, with the help of Wood Brothers Racing, is giving new meaning to “racing for the cure.”
The Wood Brothers Racing No. 21 Ford Fusion driven by Bill Elliott will feature a special Ford Motor Company Warriors in Pink paint scheme in honor of National Breast Cancer Awareness Month. The new paint scheme will debut at Lowe’s Motor Speedway during the NASCAR Banking 500 only from Bank of America on October 17.
Elliott will also be wearing a specially-designed Ford Warriors in Pink fire suit and helmet during the race that will be auctioned off online after the Race. (Auction date and specifics to be announced) One hundred percent of auction proceeds will go to Susan G. Komen for the Cure.
“We’re thrilled to be partnering with the Wood Brothers and Ford Racing to feature our Warriors in Pink paint scheme on the No. 21 Fusion in Charlotte,” said Kim McInerney, Ford Primary Brand Sponsorship and Event Manager. “We see this as a great opportunity to reach out to theloyal fan base of NASCAR, who have always opened up their arms to important charitable causes. “Ford’s commitment to this program runs well beyond raising funds. We know that awareness leads to early detection and early detection saves lives, so we are also working to increase breast cancer awareness.”
“Ford came to us with the idea of running this special paint scheme, and we were pleased to be able to do it for them,” said Eddie Wood, one of the team owners of Wood Brothers Racing. “We’re proud to represent Ford Motor Company and all its employees in this cause, and we sure hope to be able to draw more awareness to the Warriors in Pink initiative by running our Fusion near the front all night.”
Warriors on the track, the Wood Brothers are acknowledged pioneers in the sport of stock-car racing, having earned 96 wins in 59 years of NASCAR competition – second most in Ford Racing history. The Woods and Ford have the longest team-manufacturer relationship in NASCAR history.
Fans can help Ford fight for the cure by visiting the fordcares.com, where they can purchase exclusive Warriors in Pink apparel featuring important symbols of hope, strength and unity. One hundred percent of the net proceeds from every purchase go directly to Susan G. Komen for the Cure.
Since becoming a national series sponsor of Susan G. Komen’s Race for the Cure 15 years ago, Ford has dedicated more than $100 million to the cause. More than 50,000 Ford employees have participated in the Race for the Cure events and thousands of Ford dealers support the Races in their area.