FORD LAUNCHES “FORD RACING TV,” THE YOU TUBE DESTINATION FOR ALL THINGS FORD RACING
DEARBORN, Mich., January 19, 2011 – Ford Racing can be many things to many people.
For some, Ford Racing is represented by Carl Edwards taking the checkered flag in a NASCAR Sprint Cup race or John Force dominating on the drag strips of NHRA. For others, Ford Racing is the beauty of the latest turnkey, ready-to-race offering; be it the Mustang Cobra Jet or BOSS 302R. Still others find their fix in the latest supercharger or crate engine offering as they maximize the performance of their Ford car or truck.
Ford Racing isn’t just competition, and it isn’t just performance parts.
With that in mind, Ford announced today the launch of “Ford Racing TV” via You Tube. Represented by a chic retro TV logo, Ford Racing TV is the enthusiasts’ one-stop destination for Ford Racing video offerings. The new site is located at www.youtube.com/fordracingtv.
Looking for the latest stunt from Ken Block or Tanner Foust in their high-horsepower Ford Fiestas? Want to celebrate on the podium with Ashley Force Hood at Pomona? Do you want installation tips from Ford Racing performance parts, or want to catch a sneak peak of the 2012 Cobra Jet? All will be available at Ford Racing TV.
Like the programs and product offerings from Ford Racing, the content of Ford Racing TV will be wide and varied.
“Ford Racing TV is our new, unified You Tube Channel, which will bring together all facets of Ford Racing programs and performance parts offerings,” said Jamie Allison, director, Ford North America Motorsports. “In short, Ford Racing TV is your one stop-shop on You Tube for all Ford Racing video. Ford Racing is represented by the performance of our drivers, cars and parts, and it is tied together with a rich, 110-year history and a vision started by our founder, Henry Ford himself.”
Ford Racing and Ford Racing Performance Parts have maintained separate sites for the last two seasons, and while the old sites will remain as an archive of past clips, all new content will move on the new You Tube Channel as of 12 noon, ET, January 19.
While Ford Racing TV is officially launched today, both the Ford Racing You Tube page and the Ford Performance Parts You Tube page will continue to exist for a period to ease the transition for Ford enthusiasts. Many of the top videos from each site have been transitioned to the new Ford Racing TV page, creating a “greatest hits” area to kick off the launch of the new site.