VIDEO URL: http://www.youtube.com/watch?v=mN1WIvbIpCM&feature=channel_video_title
FOR IMMEDIATE RELEASE
Dearborn, Mich. – FordParts.com, the intuitive, consumer-friendly website that puts the customer in control by providing all the information required to make informed buying decisions of Genuine Ford and Motorcraft parts, celebrates its one-year anniversary this month.
To celebrate, Ford Customer Service Division-sponsored drivers Bob Tasca III, of the NHRA Full Throttle Series, and Trevor Bayne, of the NASCAR Sprint Cup Series, teamed up with Len and Eddie Wood of Wood Brothers Racing to make a video about the site.
The short film, shot at Tasca Racing in Charlotte, N.C., was inspired by a phrase Tasca used after winning the NHRA SuperNationals in Englishtown, N.J. in 2010 – “FordParts.com is so easy to use, you can even order parts in your pajamas.”
Shooting the video was a lot of fun, said Eddie Wood, despite the fact that both Tasca and the Wood Brothers take a few friendly jabs in it.
“I had a great time,” said Tasca, who watched as his phrase came to life during filming. “Trevor and I had some fun giving the Woods a hard time about adapting to the internet.”
Twelve months ago, the virtual doors of FordParts.com opened to a diverse, eager audience and the demand for Ford and Motorcraft parts through the website hasn’t slowed. Customers – from national fleets and municipalities, to local automotive repair shops, to the everyday consumer – are spending an average of ten minutes on the site per visit, using the VIN –search capability to find the exact part they need from over 280,000 available part numbers with just a click of the mouse.
The numbers for FordParts.com rise by the day. Nearly half of all visitors to the site return again.
In today’s demanding automotive aftermarket, it’s not just about having quality parts to sell – which FordParts.com obviously has with Genuine Ford OE and Motorcraft parts. Nor is it just about competitive pricing – which FordParts.com also has. It’s also about convenience.
The FordParts.com colors will also be showcased on Tasca’s Ford Shelby Mustang Funny Car at the NHRA National event in Norwalk, Ohio. Last season Tasca won the NHRA event in Englishtown, N.J., a track the born-and-bred Rhode Islander considers his hometown stop, while flying the FordParts.com colors.
FordParts.com allows repair shops, body shops, fleets and do-it-yourselfers to purchase online over 280,000 Genuine Ford and Motorcraft parts quickly and easily. As well as the convenience of ordering parts online 24/7, FordParts.com provides full line catalogs with VIN look-up, parts pricing, inventory availability, FedEx over-night shipping, and technical illustrations of over 22,000 parts and assemblies. For more information, visit www.fordparts.com
Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com
About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network of 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com