When it comes to true blue backers of the Blue Oval automaker, there are few that can match the Wood Brothers of NASCAR fame and the Tasca family from the NHRA drag racing series. Appropriately, the two teams will switch from their familiar red paint schemes with the Motorcraft/Quick Lane logos to the blue-and-white colors of FordParts.com for this weekend’s NASCAR races at Michigan International Speedway and the NHRA Supernationals at Englishtown, N.J.
Bill Elliott will drive the No. 21 Ford Fusion at Michigan, while Bob Tasca III will wheel the Shelby Mustang Nitro Funny Car at Englishtown, putting the FordParts.com name before more than 150,000 fans on site at the two tracks. Millions more will see the new colors during ESPN’s coverage of the NHRA meet and on TNT’s broadcast of the NASCAR race.
Eddie Wood, co-owner of the No. 21 FordParts.com Fusion and a member of the middle generation of the Wood Brothers racing team, said he’s proud to be participating in a joint effort with another multi-generational member of the Ford racing family. “It’s really cool for the Tascas and us to come together to do this,” Wood said. “The paint scheme looks really good, and it’s an honor to be a part of raising awareness of a new offering from Ford Motor Company.” The special paint schemes are Ford’s way of using its motorsports efforts to promote the varied services the company offers through FordParts.com.
FordParts.com allows repair shops, body shops, fleets, and do-it-yourselfers to shop online 24/7/365 days a year for Genuine Ford and Motorcraft parts from the dealer of their choice. Once a part is ordered, consumers have the flexibility of choosing in-dealership pick-up or having the parts delivered to their home or shop. The FordParts.com Internet site features an electronic parts catalog containing more than 22,000 technical illustrations and nearly 300,000 part numbers. Users have access to a VIN search to ensure fast and accurate location of the correct parts, and there’s access to inventory at dealers as well as customer-specific pricing.
David Hyder, crew chief on the Wood Brothers’ Ford, also is a fan of the paint scheme and the promotion, but his focus the past two weeks has been on what’s under the blue-and-white skin of the No. 21 Fusion. It’s the same chassis the team used at Atlanta Motor Speedway earlier this year and at Homestead-Miami Speedway last fall, where Elliott charged through the pack in the closing laps to finish 16th after qualifying in the top 10. “We didn’t learn as much as we’d have liked at Charlotte, but we’ve worked really hard on this car,” Hyder said. “I’m optimistic about this weekend.”
Sunday’s Heluva Good Sour Cream Dip 400 is set to get the green flag at 1 p.m. with TV coverage on TNT.