DEARBORN, Mich. – January 14, 2011 – Ford Customer Service Division’s (FSCD) Juvenile Diabetes Research Foundation (JDRF) NASCAR Design Contest is auctioning the 2010 designed fire suit and helmet to raise additional support for great cause.

FCSD brands Motorcraft and Quick Lane, Wood Brothers Racing and Bill Elliott are auctioning the “Fired Up for a Cure” fire suit and helmet from the 2010 NASCAR Design Contest to benefit JDRF. Designed by eight-year old, Carson Luther of Wildwood, MO, the fire suit and helmet that Elliott wore at the NASCAR event at Charlotte Motor Speedway in October will be awarded to the highest bidder with all the proceeds going to JDRF.

To bid on either of the JDRF items, fans can visit to bid on the fire suit and to bid on the helmet. Both items will be up for auction beginning Friday, January 14, until Friday, January 21, at 5pm (ET).

“The last piece of the Ford Customer Service Division fundraiser for JDRF is to auction off the helmet and fire suit that matched Carson’s car,” said Eddie Wood, co-owner of Wood Brothers Racing.  “Both the helmet and fire suit are one-of-a-kind items unique to Wood Brothers Racing, Bill Elliott and JDRF.”

JDRF has become the charity of choice for the two FCSD brands that are the primary sponsors for Wood Brothers Racing No. 21 Ford Fusion and Tasca Racing’s Shelby Mustang Nitro Funny Car, and the three organizations couldn’t be a better fit. Ford Motor Company is the largest global corporate sponsor of JDRF.

“It’s important for FCSD to give back to our community, and the design contest provides us a great platform to reach a large audience to bring awareness to the search for a cure,” said Brett Wheatley, Director of Marketing, Ford Customer Service Division. “We’d love to have the fans bid on these one of a kind items and raise more money for Juvenile Diabetes Research Foundation.  I want to thank Carson Luther for his great design on the race car and fire suit.”

Diabetes affects more Ford families than any other disease.  Ford Motor Company has raised more than $35 million for JDRF since the grassroots campaign started in 1998.

About Juvenile Diabetes Research Foundation (JDRF)

JDRF is the worldwide leader for research to cure type 1 diabetes.  It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide.

The mission of JDRF is to find a cure for diabetes and its complications through the support of research.  Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, and can be fatal.  Until a cure is found, people with type 1 diabetes have to test their blood sugar and give themselves insulin injections multiple times or use a pump – each day, every day of their lives.  And even with that intensive care, insulin is not a cure for diabetes, nor does it prevent its potential complications, which may include kidney failure, blindness, heart disease, stroke, and amputation.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.5 billion to diabetes research, including $107 million last year.  More than 80 percent of JDRF’s expenditures directly support research and research-related education.

Motorcraft/Quick Lane Racing On the Web


Facebook: http://www.facebook/com.MQLRacing


About Motorcraft

Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit

About Quick Lane Tire & Auto Centers

Quick Lane® provides automotive quick services for all makes and models.  Quick Lane’s nationwide network will surpass 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians).  Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit

About allows customers to shop online, order and receive original equipment parts, connect to a Ford or Lincoln Mercury dealership of their choice for the parts expertise, personal delivery assistance, and post-sale follow-up associated with a traditional purchase at a parts counter. is designed to support anyone who needs to find and buy original equipment Ford parts. Repair shops, body shops, fleets and do-it-yourselfers will appreciate the speed and convenience of researching and purchasing Ford parts via this online portal, and the flexibility of choosing in-store pick-up or having the parts delivered.  For more information, visit

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents.   With about 163,000 employees and about 70 plants worldwide, the company’s brands include Ford and Lincoln.  The company provides financial services through Ford Motor Credit Company.  For more information regarding Ford’s products, please visit